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6 Reasons Why You Should Sell Ads Directly
Written by iisbum on October 3rd, 2007 at 05:55 pm
For some selling ads directly to advertisers is a no-brainer, others require a little persuasion.
We've collected our reasons for selling directly (in no particular order):
- Control What Appears on your Website
You decide what ads appear on your website, not an ad network employee, or computer algorithm. You're free to work with advertisers to mold the advertising that they would like to appear on your website. - No Commissions
Keep all your money, your earned it. No giving up large commissions to someone for finding advertisers. You may incur a few other costs (depending on how you accept payment), but that likely to be far smaller than the upto 50% commission rates that some ad networks charge. - Set your Own Pricing
You decide how much to charge for ads on your site. Whatever type of campaign you advertisers decide to run on your site, you decide how much they are required to pay. With most ad networks this is out of your control, some networks will allow you to exclude certain ads, but others do not. - Build Relationships
Being just another cog in a large ad network means you can be replaced easily and without much thought. Work hand in hand with your advertisers, and forge longer term relationships. - Control Payment Schedules
Most ad networks will hold onto your payments for a certain amount of time, anything from 15 to 90 days is fairly normal, as they collect payments from advertisers. Since you'll be working with advertisers you'll be able to specify your own payment terms. It's not uncommon to have advertisers request payment before ads are placed on your website. - You Select the Ad Formats you want to Use
You are not limited to the ad formats and display techniques you want to use. Most networks will only use certain industry standard formats, that may not fit well with your site. Whilst you may want to stick with these formats for most advertising, you still have the flexibility to use any format you wish.
- Control What Appears on your Website
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Written by michaeldick on October 26th, 2007 at 12:50 pm
I’ve been thinking about this a lot lately with the ad-service I am currently using.