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Are ad networks for loser/weak publishers?
Written by iisbum on March 26th, 2008 at 09:59 am
Jason Calacanis discuses the recent move by ESPN to drop its ad network and sell ads directly.
Whilst its makes obvious sense for larger publishers to do this, for us smaller operators, the decision is not always so easy.
If you're under $250,000 a year in advertising? Sure, go for it. Break $250,000 a year, you should go for it with an ad sales person.
I don't know if it necessary to wait that long. If you're in a good niche it might be much easier to find advertisers to work with.
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